A Simple Approach to Finding a Good Blogging Niche, Part IV - Monetization Research

If you’ve been following along the steps in this series of articles, you’ve thought of possible blogging niche topics, and come up with lists of possible content ideas. You’ve looked at keywords and hopefully found some viable keywords for each niche topic.

Remember, that as you learn and grow as a blogger and Internet promoter, you’ll learn about even more detailed research and tools to use for it. For now, however, you’ll have the start.  There is still one more step, and that’s to find out about the money-making potential of the site.

On your blogsite, you’ll be posting content. This will be stories, instructions, and opinions that relate to your niche topic. You’ll also have affiliate links where visitors can see products that relate to your topics.  They could relate in a general way ( rods and reels on a fishing site), or be very specific to a particular posting (like a link to a particular fishing reel that you’ve just reviewed). In either case, if someone clicks on it from your site, and goes to the retailers site and buys it, you’ll get a percentage commission back from the retailer. That’s how affiliate marketing works.

And, of course, the more customers you send, the more money you make.

The next step in the blog niche research process, then, is to see what sorts of products exist that you could promote.  Is it possible to actually make money off of a particular blog niche topic? Here’s how to see:

• Go to Amazon.com

There are lots of Affiliate companies (called “Grantors”), but the quickest and easiest one to use for your research is Amazon.com. They sell so many different products that you can almost always find something there to promote.  In addition, they have a very flexible and adaptable affiliate linking program.

• Search for products using your topic and your keywords.

In the Amazon.com search bar, do searches for your keywords and for products that you think your audience would be interested in.

• Identify a few good products in all price ranges

As you look over the returned results, look at the brand names, and the ratings. It’s good to promote quality items.

Also, look at the prices. When you setup your website, it will be good to promote products from a wide spectrum of price range. You’ll see inexpensive items, at about $20 or less, common items, at $20-$100, midrange prices, like the ones from $100- about $250, and then the more expensive, high-end items that go up from there.

Since the affiliate commissions are paid on a percentage, you’ll obviously get a better dollar amount with the higher-priced items. Still, the items toward the less expensive end of the scale will sell more often.  It’s a good idea to be able to offer items from all ranges on your site. So, if you’re looking at a niche, and all you can find is the low-priced items, that could be a problem, because you’ll only make a few pennies for every sale.  On the other hand, if all you can find costs $1000 each, you’ll not close as many sales.

• Repeat for each niche idea

As always, you’ll do this same research for each of your niche ideas.

When you’ve done this research, you can look over each of your niche ideas and ask yourself these questions in review:

1. Does this niche excite you? How much do you feel motivated or driven to pursue it?
2. What do you know about the niche? Can you think of things to say about it?
3. Are there plenty of good keywords to use to promote and optimize your your blog?
4. Are there good products in a variety of price ranges to promote and make good money from your site?

As you balance the answers to all of these questions, you’ll be able to make a final decision.  Keep in mind that once you get one site up and running, you can return and create a second or a third with the other topics you considered.

Once you have your first niche idea chosen, you can then move forward and establish your domain name and your website!


This article is part of a four-part series on researching and choosing your blog niche. The other articles can be found here:

1. Introduction to finding a good blog niche
2. Brainstorming blog niche and content ideas
3. Keyword research
4. Monetization product research

Mark is currently employed as an Internet Business Coach.

Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, MarkHansenMusic.com and his MoBoy blog.

A Simple Approach to Finding a Good Blogging Niche, Part III - Keyword Research

In the first two articles, we talked about brainstorming topics and content.  With that in place, it’s time to start doing some research and see just what the real world is like. It’s one thing to sit at home and think the world likes what you like, but it’s another thing altogether to see if there are people that actually do.

As I mentioned in the beginning, there are lots of tools and methods for doing in-depth data mining that the SEO pros use.  Eventually, you’ll also learn how to do these things, as you become more and more immersed in the world of blogging and Internet promotions.

However, to get started, we just want to do some solid basic research and know what is already happening in each niche. That will help us to know if a niche is starving, thriving, or flooded.

In order to have a successful blog or website, people have to find you. A vital part of that process is having good keywords that the search engines can match up to people’s searches.  A good keyword is one that’s fairly popular (meaning people are actually searching for it), and yet is not too flooded in competing sites.  Here’s a process that will help you find those keywords.  You’ll do this process for each of your niche ideas.

• Start with a general keyword

In our example in the last article, we used “Fishing” as a possible niche topic.  That one is probably too broad, but let’s start with it anyway.  Go to Google.com, and type that into the search bar. As you type, Google will drop down a list of similar keyword suggestions. These are popular, similar searches.  That means that these are possible keywords that people are actually searching for. Write these down. In my browser, it showed, “Fishing License Utah”, “Fishing Report”, “Fishing quotes”, and a few others. Save that list for later.

Do the search.  You might see a number close to the top that says something like “About 500,000,000 results” or some number. This indicates how many websites Google knows about that are using this keyword. It’s usually a huge number.  If you don’t see a number, but only see ads and pictures, then the number is way too high to display.

Scroll to the bottom of the page, and you’ll see another list of suggested search terms, like:

fishing youtube
fishing tips
fishing videos
fishing gear
fishing games
fishing report
bass fishing
fishing knots

• Begin narrowing

Obviously, your first, most general search will be way too broad, and will need to be narrowed.  Let’s try some more.  Click into one of the suggested searches. The first one I tried was “Fishing tips”, with “About 211,000,000 results”.  That’s better than before, but it’s still way too many websites.  I’ll need to keep looking for my keywords.

• Narrow further

Next, I clicked into “Bass Fishing”.  Right away, I saw that this one had “About 10,600,000 results”.  That sounds like a huge number, still, but in the scale of the internet, that’s actually reasonable.  This one could work.  When you find a keyword in this range, look at some of the websites in the list.  Click into them and begin exploring them.  Are they commercial sites or informational sites? What sorts of information are they sharing? If you see websites that you’d like to emulate, write down the addresses for future reference.

And always write down the keywords you’re exploring, and the numbers you find.

• Try a different branch

After you’ve played and explored some with the keywords you’ve gotten, go back and explore another “branch” of the same “tree”.  In our example, maybe I could try “fly fishing” or “angling” to see what kinds of new keywords I could generate.

After a while of this exploration and research, you’ll have a list of good possible keywords, and you’ll have a good idea of what’s happening and what’s available within the niche you’re considering.

Do this same process with each niche topic idea on your list, and you’ll have a lot of good information.  You’ll probably start to see some real trends in the niche ideas you’re exploring and you might even be starting to formulate some thoughts on which ones might be better options than others.

Still, there’s one more step to come...


This article is part of a four-part series on researching and choosing your blog niche. The other articles can be found here:

1. Introduction to finding a good blog niche
2. Brainstorming blog niche and content ideas
3. Keyword research
4. Monetization product research

Mark is currently employed as an Internet Business Coach.

Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, MarkHansenMusic.com and his MoBoy blog.

A Simple Approach to Finding a Good Blogging Niche, Part II - Brainstorming

In the first article, we talked about the 4 factors that make up a good blogging niche topic.  If you’ve read some of my other postings, you’ll recognize some of these things as the factors that make a great website!  There’s a lot of overlap.  Still, as you’re choosing your niche topic, you’ll want to approach them from a distinctly unique angle, in a process.

• What do I like?

First, we need ideas.  What possible things can you come up with?  Begin by brainstorming possibilities.  Ask yourself some questions, like, “What do I love to do?”, “What am I good at?”, “What things do I know a lot about?”, or “What do I like to do for fun?” Even simply looking back at your life experiences, your jobs, your education can give you ideas.

Write every idea down. Sometimes, when people are brainstorming they’ll say, “There are no bad ideas.” That’s not true. We all know some ideas are bad. It’s just that at this stage, we’re not going to worry about whether or not an idea is good.

Yet.

That will come later. So, don’t tell yourself, “That’s a dumb idea,” or “No one will ever buy that!” Remember that writing an idea down doesn’t commit you to doing it. It can always be crossed off the list. So, there’s no reason to not write it down.

Also, give yourself a few days to let your mind wander and remember things to add to your list. You might not think of it all in one sitting.

• What about content?

Once you have a few ideas in your list, it’s time to develop them. With each niche idea, ask yourself, “What could I say about this topic?”  Begin to brainstorm possible content ideas that could be a part of the niche.

Let’s say you love to go fishing. You might think of these things as possible content pieces:

1. What baits work best to catch what kinds of fish?
2. Where are the best places to fish in your area?
3. How to setup a fishing pole
4. What are the different kinds of lures, and why do they work?

That’s a good start. Again, write everything down, and give yourself some time to think of ideas.  If you find it easy to think of content ideas, then that’s an indicator of how connected you are to that niche. That’s a good sign. If you’re struggling to think of things to say, that could be a red flag.

Do this process with each of the topic possibilities you brainstormed in the first step. Once you have that done, you’re well on your way to finding your perfect blogging niche!


This article is part of a four-part series on researching and choosing your blog niche. The other articles can be found here:

1. Introduction to finding a good blog niche
2. Brainstorming blog niche and content ideas
3. Keyword research
4. Monetization product research

Mark is currently employed as an Internet Business Coach.

Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, MarkHansenMusic.com and his MoBoy blog.

The Four Components of a Successful Website

There are, really, lots of things that can make or break a website.  This guru and that sage will talk, talk, talk about their particular angle and their particular strategy and charge you anywhere from $49.99 to $49,999.99 to teach it to you.  Each of these things being taught can be sifted down into four basic components: Content, Optimization, Monetization, and Promotion.

Content

This really is the core.  Everyone may say that “Content is King”, but few understand why, and there are several reasons.  The easiest reason to understand is simple:  That’s what Google looks for. Google values good content, good information, and it’s ranking calculations are set up to reward that.

Another very important reason is that it’s what people are mostly searching for.  Yes, it’s true that people are shopping online, but before they shop, they look for information.

Finally, it’s what gives your website substance. That’s kind of intangible, but it’s what makes people value your site.  It gives you authority. And that helps people when they want to buy.

Additionally, your site’s content has to be focused.  It has to have a good clear topic.  A blog that rants about politics, and then about religion, and reviews movies, and then gripes about the price of groceries might well be a good creative outlet for the author, but it’s not going to build an audience.

Optimization

Of course, if people can’t find your information, it doesn’t much matter, does it?  Your content and your pages have to be set up to contain good keywords, in the proper locations, with the right kind of interlinking.  In other words, even if you have a great hand of cards, you still have to play the game right.  With each of those things in place, your site will be easy to find, and people will come to know it as the place to go for your topic.

Monetization

That’s a newly coined word (pardon the pun) for “how to make this website pay off!”  There has to be some connection to making money, or it’s just a hobby.  There are lots of ways to do this, and they all have advantages and disadvantages.  You can sell products directly from your website, processing credit cards and fulfilling orders.  You can promote the products of other websites through an affiliate program, receiving a percentage of each sale. You can host ads on your site.  A single site can often employ many different streams of income.

Promotion

Finally, the site is ready, so now all it needs is traffic.  Good optimization will be valuable in this process, but there are more ways to make it work, too. Social networking is one way that’s both growing and practical. Paid internet advertising is now more affordable than ever, and it’s the most trackable methods of all. Site owners can be very strategic and get the most impact for their investment.

Over the course of the next few posts, I’ll be covering each of these in more detail. With this overview, however, you can either plan your upcoming website, or you can see which component needs the most work!

Mark is currently employed as an Internet Business Coach.

Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, MarkHansenMusic.com and his MoBoy blog.

Guest Blogging to Increase Website Traffic

The holy grail of inbound links is an in-content text link where the link text contains one of your strong keywords.  This can be a bit challenging to get set up, because that usually means that someone else has to set it up on their site.  That means that someone else has to like something on your site so much that they take up valuable space on their site or blog talking about you, and linking to you.

This happens, and it’s great when it does.  Really, the only thing you can do to make it happen, however, is by having something really incredible at your website, and then hoping people find it, like it, and link to it.  It’s not practical to say, “Today I’m gonna go get someone to link to me!”

There is, however, a great way to establish these kinds of links and increase website traffic.  To do it, you have to approach other sites, particularly blogs, with the idea that you’re going to give them something they need:  Good content.  You’re going to offer them a “Guest Post.”  In other words, you’ll write a blog post for them to post on their blog.  In the process of doing that, you can establish a link to your website. 

This isn’t anything sneaky.  This is an accepted part of the exchange.  If I’m a blogger, and you provide good content for me, I’m going to allow you to establish a link and increase website traffic to your site as a return of the favor.

Here are some examples of some of my guest posts, designed to promote my Dutch oven cooking blog, marksblackpot.com.  This one, about Dutch oven cooking in the cold, actually contains many internal links.

This one isn’t really about Dutch ovens, but it is about food, so it fit.  I also used it to promote my Utah religious pop culture blog. 

Guesting on Other People’s Blogs

How do you do it?

First of all, read a lot of blogs in your niche.  Find out who are the best, most respected, most trafficed, and most famous bloggers.  Any other relevant blog will do, but the best ones will get you the most traffic. 

As you find these blogs, read a lot of their posts, with the comments, so you get an idea of their point of view and how their audience responds.  Think of a topic that would be good for their blog and good for their audience.  Then, write up a short 3-4 sentence teaser or outline of your topic idea. 

Then you’ll want to contact the blogger and propose your article.  Usually, there will be some kind of email link on the blog, but you might just have to use the comment space of one of their postings.  If you do that, try to pick one that’s about a similar topic.  Tell the hosting blogger that you have an article about such and such a topic, and give them the teaser.  Would they like it as a guest post?  Make sure to leave an email address for them to contact you back, and make sure the comment link (if you’re doing it that way) points back to your blog or site.

Sometimes, the bloggers themselves will put out calls for guest posts.  If you see those, make a note of it, and submit an article or an idea more directly.

If they respond favorably, then write the article, proof it, making sure that it contains good keywords and links.  DO NOT put any affiliate links in the article.  Let the hosting blogger do that if he or she wants to.

Finally, email it to the hosting blogger.  If they like it, they’ll post it, and you’ll both get the benefit.  You’ve helped them with good content, they’ve helped you with a quality link that will be in front of lots of their viewers.

Getting Guests on Your Own Blog

A great way to get started with this of increasing website trafficis to seek out some guest posts for your own blog.  If you’re nervous about contacting established bloggers and feeling like a beggar at their doorstep asking for handouts, then ask them to write a guest post for your blog first.

The contact will still be the same.  The only difference is that you’ll be asking for content instead of pitching it.  If you have an idea for a topic, suggest it, but allow them to come up with their own posts as well.

The Illogical Extreme

As I got to thinking about this, it occurred to me that you could create a blog, write a few posts of pillar content, and then recruit other writers to guest post.  The entire blog could be nothing but guest posts about a relevant topic! 

Interesting...





Mark is currently in the curriculum Department of an internet and SEO training company.

Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, MarkHansenMusic.com and his MoBoy blog.

Panda Eats Up Lame Content and Spits it Out!

Some more thoughts on the value of valuable content:

For a long time, one of the biggest promotional strategies of the ‘net has been to establish lots of “content-based” links by writing an article and submitting it to hundreds of article directories, each one with a link to your website.

There were several problems with this.  One was that often these “articles” were thinly-veiled sales letters.  For example, if a website was all about baby strollers, the marketer might pick a few featured items, grind out 500 words about the features of those particular strollers, title it something like, “How to shop for a baby stroller”, and off it goes to the directories.  Or, it might have a brief overview of what, in general, makes up a baby stroller, with a few keywords.  

There was little in these, or most other articles that was truly informative or inspiring. If you check the table in my last post about internet content, these articles would go in the “lame” box in the lower right.

These are web pages that end up as what some people call “flotsam and netsam”.  These are pages that are mere clutter that clog up the ‘net and make it that much harder for people to find the real information that they’re wanting.

So, last spring, Google revised their ranking algorithm in an update referred to as “Panda”.  A lot of those marketers that had relied on their copied and spun articles with linkbacks found their rankings plummeting.  Those that relied on automatically generated content pulled with searches of keywords and scraped and copied text found that their sites had disappeared from top slots in Google’s search engine results pages.

Here are just a couple of good, informative updates on the subject:

• How Does the Panda/Farmer Update Impact Affiliates?
• Lessons Learned at SMX West: Google’s Panda Update, White Hat Cloaking & Link Building

What this all boils down to is that Google is, once again, establishing content as king.  Good, useful, informative content, that is.  One by one, the quick, easy ways to magical Internet ranking and wealth are disappearing (if they ever existed in the first place), and steady, real, honest writing is winning the day.

Here are some ways to get good ranking and good traffic:

• Write (or pay good writers to write) good content for your websites.  This is true both of blogs and of ecommerce, products-based websites.
• Write good content for external sites, like reputable articles directories and content sites (ezinearticles.com, squidoo.com, hubpages.com).
• Make good sensible comments on other people’s good content (in blogs or other discussion sites.  Even if the links are no-follow, it will help establish your credibility and attract directly clicking traffic.
• Submit good content to other people’s blogs as guest posts.
• Make a good, useful blog yourself.
• Use social networks like twitter and facebook wisely, to draw viewers and generate real buzz.
• In affiliate marketing, give people more content than ads, rather than the other way around.
• Make all of your writing and content rich in good keywords that are not already flooded in the marketplace.

These are the ways to make your site the most attractive and useful to visitors, and to make it more respected and ranked by the search engines.

Mark is currently in the curriculum Department of an internet and SEO training company.

Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, MarkHansenMusic.com and his MoBoy blog.

Are You a Good Content Writer?

Are you a web content writer? We all have heard many times that “Content is King”.  The problem with this thought is that many people don’t get it.  These content writers flood the ‘net with garbage articles, blog posts, and comments that amount to just more flotsam and netsam.  The online equivalent of white noise.  They forget that what really reigns is GOOD content.

So, what defines content that’s good?  Is it length?  Is it the use of keywords?  Is it relevance?  All of these are factors, it’s true, but for my money, I think it really comes down to two elements:  Is it enlightening?  Is it practical?

For an article or post to be enlightening, it has to make me think about something in a new way.  It can point out something that I hadn’t considered before, or inform me of some facts or events that I’d been previously unaware.  It has to show me or teach me or inform me.

If it’s practical, then it has given me something that I can apply to my daily life in a very direct way.  It has taught me steps to help me achieve my goals, or it has shown me new tricks to make something easier.

So, I’ve graphed this out in a quadrant scale:  Along one side we can see if an article is enlightening.  Along the bottom, we can see if it’s practical.  Each space helps to score the overall quality of the content.

• Square 1: In the lower left, we have content that is neither enlightening nor practical.  This is 90% of the sludge out there on the internet now.  It’s sales letters, and ad campaigns.  It’s vapid blogging.  It’s everywhere.  And it’s lame.
• Square 2:  This is writing that is enlightening, but not practical.  These are philosophical musings, opinion blogs, well-thought essays.  This can be really well done, and enjoyable to read.
• Square 3:  Here we’ll find content that is practical, but not necessarily inspiring.  How-to articles are frequently here in this section.  This kind of content frequently draws inbound links, because people like content that solves problems.
• Square 4:  Content like this is often difficult to write.  It requires knowing your audience’s needs, and knowing how your information can best help them, both in a personal and a practical way.  It’s powerful stuff, and it draws lots of links and attention. If it’s placed right, it can go viral and draw lots of qualified traffic.  Even though you might not hit this everytime, always strive for this, the best of the best.

Compare what you write to the graph and see what you get.  In time, it'll improve your efforts as a web content writer!








Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, MarkHansenMusic.com and his MoBoy blog.

The Long-Term Power of Authority

I've been reading a great e-booklet, called "Authority Rules".  It spells out just how to get a lot of links coming to your website or blog.  And, as we know, links mean traffic, links mean search engine ranking, and links mean spiders.  Links are critical to success.

The idea is to become an authority in a particular area of knowledge.

I can hear people already saying, "I'm no expert!"  and "I just wanna sell stuff!"

My answer is: "You don't have to be an 'expert' to share knowledge, and wanting to sell stuff is a great place to start!"

Let me tell you some stories.

When I was growing up, I had a great friend named Jon.  He and I shared a fascination with World War II, and plastic ship models in particular.  He found that some of the Japanese model companies made some of the most detailed and beautiful models.  Unfortunately (at least in my eyes) they only made models of the Japanese ships.  That didn't seem to bother Jon.  He loved them.  He built them, and he read about them.  He learned their names, and the battles they were in.  I followed along for the ride, but never quite shared his fascination so completely.

Fast forward.  We both went our separate ways, in college, jobs, marriages and lives, but we still keep in touch from time to time.

In the intervening years, he set up a website dedicated to his fascination with the Imperial Japanese Navy.  He showed pictures of the ships.  He started researching logs and historical documents and posting that information at his site.  Soon he was getting more and more traffic.  The site won awards and garnered much recognition among military historians and military history buffs. 

Keep in mind, that Jon's "day job" is NOT "historian".  He works in technology, in programming.  He just enjoys researching his passion, and shares what he learns.

Fast forward a little more.  A shipwreck is discovered, and it's believed that it's one of the Japanese aircraft carriers that was sunk in the battle of Midway.  An expedition is planned, with remote diving bots armed with cameras, to see if the wreckage can be identified.  Who do they call on to be the expert that can look at the video and images sent back up the wire?  Who can identify the ship?  Do they call on those with advanced degrees in naval history?  No, they call my friend, Jon, who runs a website. 

He goes on the expedition, and is able to work with them and identify the downed ship as the Kaga, which was, indeed, one of four Japanese aircraft carriers sunk in the battle of Midway.

Fast forward a bit more.  Jon and his colleague in the running of the website publish a book, "Shattered Sword, the Untold Story of the Battle of Midway".  It's considered by many to be the definitive work on the battle.  It includes many facets of the battle that had never been revealed before, including much from the perspective of the Japanese.

It's no surprise, then, that if you go to google and search for "Imperial Japanese Navy", that his website is #1.  It even outranks the Wikipedia entry.  It would also probably not surprise you to know that this site gets over 50,000 hits a month.

My point in telling you this story is to reshape your perspectives of what it means to be an "Authority", an "expert".  It doesn't necessarily mean you have to have degrees and the accolades of academy.  It does mean, you have to learn, and share what you learn.  In the process, you gain trust.  People will trust you to tell them what they want or need to know.  Once you have that, you are an expert, regardless. 

And they will come to you, and link to you, and tell others to find you, and your business will flourish because they will buy from you.

PS.  If you want to buy Jon's book, Shattered Sword: The Untold Story of the Battle of Midway, get it here.


Mark is currently in the curriculum Department of an internet and SEO training company. Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, MarkHansenMusic.com and his MoBoy blog.