Tuesday, June 03, 2014

A Simple Approach to Finding a Good Blogging Niche, Part IV - Monetization Research

If you’ve been following along the steps in this series of articles, you’ve thought of possible blogging niche topics, and come up with lists of possible content ideas. You’ve looked at keywords and hopefully found some viable keywords for each niche topic.

Remember, that as you learn and grow as a blogger and Internet promoter, you’ll learn about even more detailed research and tools to use for it. For now, however, you’ll have the start.  There is still one more step, and that’s to find out about the money-making potential of the site.

On your blogsite, you’ll be posting content. This will be stories, instructions, and opinions that relate to your niche topic. You’ll also have affiliate links where visitors can see products that relate to your topics.  They could relate in a general way ( rods and reels on a fishing site), or be very specific to a particular posting (like a link to a particular fishing reel that you’ve just reviewed). In either case, if someone clicks on it from your site, and goes to the retailers site and buys it, you’ll get a percentage commission back from the retailer. That’s how affiliate marketing works.

And, of course, the more customers you send, the more money you make.

The next step in the blog niche research process, then, is to see what sorts of products exist that you could promote.  Is it possible to actually make money off of a particular blog niche topic? Here’s how to see:


  • Go to Amazon.com


There are lots of Affiliate companies (called “Grantors”), but the quickest and easiest one to use for your research is Amazon.com. They sell so many different products that you can almost always find something there to promote.  In addition, they have a very flexible and adaptable affiliate linking program.


  • Search for products using your topic and your keywords.


In the Amazon.com search bar, do searches for your keywords and for products that you think your audience would be interested in.


  • Identify a few good products in all price ranges


As you look over the returned results, look at the brand names, and the ratings. It’s good to promote quality items.

Also, look at the prices. When you setup your website, it will be good to promote products from a wide spectrum of price range. You’ll see inexpensive items, at about $20 or less, common items, at $20-$100, midrange prices, like the ones from $100- about $250, and then the more expensive, high-end items that go up from there.

Since the affiliate commissions are paid on a percentage, you’ll obviously get a better dollar amount with the higher-priced items. Still, the items toward the less expensive end of the scale will sell more often.  It’s a good idea to be able to offer items from all ranges on your site. So, if you’re looking at a niche, and all you can find is the low-priced items, that could be a problem, because you’ll only make a few pennies for every sale.  On the other hand, if all you can find costs $1000 each, you’ll not close as many sales.


  • Repeat for each niche idea


As always, you’ll do this same research for each of your niche ideas.

When you’ve done this research, you can look over each of your niche ideas and ask yourself these questions in review:


  1. Does this niche excite you? How much do you feel motivated or driven to pursue it?
  2. What do you know about the niche? Can you think of things to say about it?
  3. Are there plenty of good keywords to use to promote and optimize your your blog?
  4. Are there good products in a variety of price ranges to promote and make good money from your site?


As you balance the answers to all of these questions, you’ll be able to make a final decision.  Keep in mind that once you get one site up and running, you can return and create a second or a third with the other topics you considered.

Once you have your first niche idea chosen, you can then move forward and establish your domain name and your website!


This article is part of a four-part series on researching and choosing your blog niche. The other articles can be found here:

  1. Introduction to finding a good blog niche
  2. Brainstorming blog niche and content ideas
  3. Keyword research
  4. Monetization product research


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Mark is currently employed as an Internet Business Coach.

Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, MarkHansenMusic.com and his MoBoy blog.

A Simple Approach to Finding a Good Blogging Niche, Part III - Keyword Research

In the first two articles, we talked about brainstorming topics and content.  With that in place, it’s time to start doing some research and see just what the real world is like. It’s one thing to sit at home and think the world likes what you like, but it’s another thing altogether to see if there are people that actually do.

As I mentioned in the beginning, there are lots of tools and methods for doing in-depth data mining that the SEO pros use.  Eventually, you’ll also learn how to do these things, as you become more and more immersed in the world of blogging and Internet promotions.

However, to get started, we just want to do some solid basic research and know what is already happening in each niche. That will help us to know if a niche is starving, thriving, or flooded.

In order to have a successful blog or website, people have to find you. A vital part of that process is having good keywords that the search engines can match up to people’s searches.  A good keyword is one that’s fairly popular (meaning people are actually searching for it), and yet is not too flooded in competing sites.  Here’s a process that will help you find those keywords.  You’ll do this process for each of your niche ideas.


  • Start with a general keyword


In our example in the last article, we used “Fishing” as a possible niche topic.  That one is probably too broad, but let’s start with it anyway.  Go to Google.com, and type that into the search bar. As you type, Google will drop down a list of similar keyword suggestions. These are popular, similar searches.  That means that these are possible keywords that people are actually searching for. Write these down. In my browser, it showed, “Fishing License Utah”, “Fishing Report”, “Fishing quotes”, and a few others. Save that list for later.

Do the search.  You might see a number close to the top that says something like “About 500,000,000 results” or some number. This indicates how many websites Google knows about that are using this keyword. It’s usually a huge number.  If you don’t see a number, but only see ads and pictures, then the number is way too high to display.

Scroll to the bottom of the page, and you’ll see another list of suggested search terms, like:

fishing youtube
fishing tips
fishing videos
fishing gear
fishing games
fishing report
bass fishing
fishing knots


  • Begin narrowing


Obviously, your first, most general search will be way too broad, and will need to be narrowed.  Let’s try some more.  Click into one of the suggested searches. The first one I tried was “Fishing tips”, with “About 211,000,000 results”.  That’s better than before, but it’s still way too many websites.  I’ll need to keep looking for my keywords.


  • Narrow further


Next, I clicked into “Bass Fishing”.  Right away, I saw that this one had “About 10,600,000 results”.  That sounds like a huge number, still, but in the scale of the internet, that’s actually reasonable.  This one could work.  When you find a keyword in this range, look at some of the websites in the list.  Click into them and begin exploring them.  Are they commercial sites or informational sites? What sorts of information are they sharing? If you see websites that you’d like to emulate, write down the addresses for future reference.

And always write down the keywords you’re exploring, and the numbers you find.


  • Try a different branch


After you’ve played and explored some with the keywords you’ve gotten, go back and explore another “branch” of the same “tree”.  In our example, maybe I could try “fly fishing” or “angling” to see what kinds of new keywords I could generate.

After a while of this exploration and research, you’ll have a list of good possible keywords, and you’ll have a good idea of what’s happening and what’s available within the niche you’re considering.

Do this same process with each niche topic idea on your list, and you’ll have a lot of good information.  You’ll probably start to see some real trends in the niche ideas you’re exploring and you might even be starting to formulate some thoughts on which ones might be better options than others.

Still, there’s one more step to come...


This article is part of a four-part series on researching and choosing your blog niche. The other articles can be found here:

  1. Introduction to finding a good blog niche
  2. Brainstorming blog niche and content ideas
  3. Keyword research
  4. Monetization product research

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Mark is currently employed as an Internet Business Coach.

Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, MarkHansenMusic.com and his MoBoy blog.

A Simple Approach to Finding a Good Blogging Niche, Part II - Brainstorming

In the first article, we talked about the 4 factors that make up a good blogging niche topic.  If you’ve read some of my other postings, you’ll recognize some of these things as the factors that make a great website!  There’s a lot of overlap.  Still, as you’re choosing your niche topic, you’ll want to approach them from a distinctly unique angle, in a process.

  • What do I like?

First, we need ideas.  What possible things can you come up with?  Begin by brainstorming possibilities.  Ask yourself some questions, like, “What do I love to do?”, “What am I good at?”, “What things do I know a lot about?”, or “What do I like to do for fun?” Even simply looking back at your life experiences, your jobs, your education can give you ideas.

Write every idea down. Sometimes, when people are brainstorming they’ll say, “There are no bad ideas.” That’s not true. We all know some ideas are bad. It’s just that at this stage, we’re not going to worry about whether or not an idea is good.

Yet.

That will come later. So, don’t tell yourself, “That’s a dumb idea,” or “No one will ever buy that!” Remember that writing an idea down doesn’t commit you to doing it. It can always be crossed off the list. So, there’s no reason to not write it down.

Also, give yourself a few days to let your mind wander and remember things to add to your list. You might not think of it all in one sitting.

  • What about content?

Once you have a few ideas in your list, it’s time to develop them. With each niche idea, ask yourself, “What could I say about this topic?”  Begin to brainstorm possible content ideas that could be a part of the niche.

Let’s say you love to go fishing. You might think of these things as possible content pieces:


  1. What baits work best to catch what kinds of fish?
  2. Where are the best places to fish in your area?
  3. How to setup a fishing pole
  4. What are the different kinds of lures, and why do they work?


That’s a good start. Again, write everything down, and give yourself some time to think of ideas.  If you find it easy to think of content ideas, then that’s an indicator of how connected you are to that niche. That’s a good sign. If you’re struggling to think of things to say, that could be a red flag.

Do this process with each of the topic possibilities you brainstormed in the first step. Once you have that done, you’re well on your way to finding your perfect blogging niche!


This article is part of a four-part series on researching and choosing your blog niche. The other articles can be found here:

  1. Introduction to finding a good blog niche
  2. Brainstorming blog niche and content ideas
  3. Keyword research
  4. Monetization product research

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Mark is currently employed as an Internet Business Coach.

Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, MarkHansenMusic.com and his MoBoy blog.

A Simple Approach to Finding a Good Blogging Niche, Part I

If I had to choose one factor that would determine the long-term success or failure of a blog, it would trace back to the very start. The core question of each blog should be: “What is this about?”

Personal blogs where authors go off on tangents and rant about their feelings and opinions on a myriad of topics are great for personal expression, but when it comes to building an audience, it’ll just be too scattered.  It’s true that they might hit on a post that strikes a nerve with readers and spikes their traffic, but they won’t be able to sustain that for the long haul.  The blogs with focus and clarity are the ones that build audience, traffic, and ad revenue.

So, how do you find that niche?

There are a lot of factors that go into a great blog niche, and no one of them should make the final choice.  It’s always going to be a balancing act. Here are the primary factors:

  1. Your own interest and knowledge -  It’s tough to blog about something you know nothing about, and have no interest in. Sure, you could do research and dig in, but, really, how motivating is that?  A few months in, will you still be willing to put the consistency into it if you don’t care?
  2. Content - Can you think of or find information that’s relevant and interesting on an ongoing basis?
  3. Keywords - Are there keywords that are of interest that aren’t flooded in competition? Good keywords in the right places will be critical to successful search engine optimization.
  4. Monetization - Are there a good mix of products that could be promoted to the niche’s audience? Again, if you’re just doing a personal blog to shake your fist at the world, this isn’t an issue. But if you want to make some coin at it, you’ll need to consider this well up front.

It’s important to note that a blog or a website is in constant motion, and in constant state of revision.  You, as a blogger and site promoter will be constantly learning and growing and building on your site. The steps that I’m about to show you in the next few articles are designed to help you make a good, informed decision about the niche you’ll have.  That way, you’ll have a good foundation that can be built on, and you won’t have to tear it down and start over later on.

It’s important to note that these steps are intended to be simple and to get you do a good, solid decision quickly. Advanced SEO experts can use many tools and in-depth research to gather deep wells of data that can be sorted and manipulated to arrive at useful decisions.  This can take weeks or months to learn, and many, many hours to implement.  It’s good to learn these things, eventually, but it’s also best to learn them as you’re developing and improving your existing site, rather than to overwhelm yourself at the beginning and get mired in a swamp of meaningless numbers.


This article is part of a four-part series on researching and choosing your blog niche. The other articles can be found here:

  1. Introduction to finding a good blog niche
  2. Brainstorming blog niche and content ideas
  3. Keyword research
  4. Monetization product research




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Mark is currently employed as an Internet Business Coach.

Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, MarkHansenMusic.com and his MoBoy blog.

Tuesday, May 27, 2014

Monetizing your website with Amazon Products

“Content is king!” We’ve heard that a million times.  I’ve probably said it myself about a thousand of that. It’s what brings people to your site. It’s what makes Google sit up and take notice of you and value your site with good rankings. And we all know that good Google rankings mean good traffic.


So, if content is the king, then the ads are the queen. At first glance she may seem to be less important, but don’t run your kingdom without! The ads are what bring in money.  The ads are what changes your website to a cute little hobby to an actual money-producing business.


There are many places you can set up your website, and many ways to get ads established. Most of my current students are using a very common combination, that of a WordPress blog/site and Amazon product ads.


With that in mind, here’s how to get that set up!  First, you’ll set up your affiliate account with Amazon.com. Then, you’ll set up a plugin in WordPress to facilitate the affiliate linking process.  Finally, you’ll set up product links on your posts and pages.


Getting set up with Amazon.com


  1. Go to Amazon.com, and scroll down to the bottom. Under “Make Money With Us”, click “Become an Affiliate”. You can also get to this page by clicking here: https://affiliate-program.amazon.com/
  2. Click “Join Now for Free”
  3. Fill in your email address, and click “I am a new customer.” Then click “Sign in using our secure server”
  4. Fill in the form, creating a password. Write your password down. Click “Create Account”
  5. Fill in the next form, with your contact information.  Click “Next - Your Website Profile”
  6. It might make suggestions for a better way to format your address.  If it does, choose the best format and click “Save This Address”.
  7. Fill out the information about your website.  When it asks, “What type of site is your website(s)?” select “Blog” or “Content/Niche Website”.  Click “Next” at the bottom.
  8. Next, they’ll want to verify your identity.  Enter your phone number.  They’ll display a 4 digit PIN on the screen, and an automated system will call you.  You can type in the PIN or just say the digits. The screen will change to say, “Congratulations, your Identity Verification is complete.”.  Check the box to accept the terms and conditions, and click “Finish”.
  9. Your account is set up.  Click “Specify Payment Method Now”.
  10. Fill in your tax ID information, and choose how you’d like to be paid. The simplest method to get started is to choose the Amazon Gift Card. It’s not necessarily the best way to be paid, but for now, it’s quick, simple, and it can be changed later. Click “Continue”.
  11. Now you’re at the Amazon Affiliate’s Main Page.  In the upper left, under the “AmazonAssociates” logo, you’ll see your Amazon Tracking ID.  It will look something like: “sohmabl-20”.  Write it down so that you can access it another day. Your Amazon affiliate account is now set up. Write down your UN and PW for later use, too.


Setting up the Amazon Link plugin in your WordPress Website.


  1. Go to your WordPress website login URL, and login with your UN and PW.
  2. On the left-handed nav bar, mouse over “Plugins” and click on “Installed Plugins”.
  3. Look through the list of plugins for one named “Amazon Link”.  If you don’t find it, go ahead with the instructions for installing it, below.  If you do find it, click where it says, “Setup”.
  4. Choose your country, and enter your Amazon Tracking ID (Affiliate ID) next to that flag. Other things on this page are technical and not necessary at this point. Click “Update Options”.  It’s now configured.
  5. If you didn’t find “Amazon Link” in your list of plugins, at the top of the page, click “Add New”.
  6. In the search bar, type “Amazon Link” and do a search.
  7. Locate “Amazon Link” in the search results and click “Install Now”.  When it’s done installing, you can click into the setup, as above, and configure it.


Adding an Amazon Affiliate Link to your website Using the Amazon Link WordPress Plugin


  1. In your web browser, set up two tabs.  This can be done by holding down the “Ctrl” key and tapping the letter “T” key.  
  2. In one tab, go to your website dashboard and login.
  3. Navigate to the editing screen of one of your blog posts, or one of your pages.  This is done by mousing over “Posts” on the left nav bar, and clicking on “All Posts”.
  4. Mouse over the title of the post where you want to place the ad.  Click “Edit”, when it appears.
  5. Scroll through your content to the point in the article where you want the ad to appear. Two good places are: 1 - at the top, and 2 - at the very bottom. Click in the content to place the courser/insertion point.
  6. In the other tab, go to Amazon.com.  Browse until you find a product you want to promote from that post.  It should be a product that you talked about in the post, or one that relates in some way.
  7. Scroll down the page, until you see “Product Details”.  In that section, you’ll see either the “ASIN” or the “ISBN”.  Copy that number.
  8. Go back to the WordPress tab, and scroll down past the text of your post.  You’ll see a section labeled: “Add Amazon Link”.  Where it says “ASIN”, type or paste either the ASIN or the ISBN that you got from the Amazon page.  Select a template/layout for your ad from the “Template” dropdown menu. Click "Insert Link". This will put the link in place where you left the courser. In the upper right, click “Update” to save the changes and make them live.


From this point on, when you post a new blog post or content page, you can find a relevant product and put an Amazon ad for it on that page. There are many other ways to set up Amazon links, and many ways to set up other affiliate links, too.  But for now, this process will get your website started on the path to money.

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Mark is currently employed as an Internet Business Coach.

Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, MarkHansenMusic.com and his MoBoy blog.

Wednesday, May 21, 2014

Getting a Good Domain Name

Getting a good domain name can be a bit of a challenge.  Back in the day, before the internet - You remember the Jurassic Period, right? - when you wanted to start a business, you might have to check if anyone else in your city or state had the same business name.  Now, you have to make sure that nobody else in the whole world is using your name!

Here’s a step-by-step guide to finding and registering a good domain, so that you can use it to brand your company forever!

Brainstorming

It’s a good idea to start with a lot of ideas.  When I say a lot, I mean at least 15-20 possibilities. When you start testing your ideas, you’ll find that at least half of them are already taken. So, the more you start with, the more you’ll have as options at the other end.

Start with some keywords that relate to your niche or your topic. If someone does a search for that keyword, you’ll rank a little bit higher.

Testing

Then, go to a domain name registration site (like http://www.securepaynet.net/?prog_id=500694) and test each one. Test the “.com” version of the domain. There are lots of others, but “.com” is so branded in people’s minds, that they’ll often type “something.com”, without realizing that it actually should have been “something.net”

If the test comes back as “available”, then check the price. If the price is around $10-$15, then keep it on your list. If the price is any higher than that, like, $200 or even more, then it’s a “premium” domain, which is one that someone else owns and is trying to resell. Don’t bother with those. Unless, of course, you have a lot of extra money sitting around and you’ve gotten bored with just throwing it out the window.

Of course, if the domain test comes back as “unavailable” or “already taken”, then just cross it off your list.

In either case, the registrar will probably suggest some similar names. If any of them look good to you, add them to your list. Be careful, some of them in the suggestions might also be premium domains, costing lots of money.

Winnowing, Choosing

So, if you started with about 20 possible names, then you might have about 15 after the testing.  Maybe you added 2 or 3 of the suggestions.  So, you’ll still have a pretty good list.  Now you get to narrow it down.

First, let’s weed out the problem ideas.  Take out any that have strange or ambiguous spellings.  Don’t do cutesy things like spell “Quick” as “Kwick”. “Something4u.com” is full of problems. If someone just hears it, how will they spell it?  If they spell it wrong, they’ll end up at your competitor’s website.  These things look great on a road sign in front of a brick and mortar store, but on the web, they just mess you up.

For the same reason, I don’t like to use dashes or underlines to separate words, like this: “heres-my-web-site.com”. It might look better, but it’s clumsier to speak and harder to remember.

A short domain is good, but don’t chop it up and abbreviate it just to make it shorter.  That can make it harder to spell and harder to remember. Sometimes it’s best to just spell the words out.

Also, avoid using someone else’s name or trademark in your domain, even if you’re promoting their products. It can still get you into trouble.

Once you’ve removed the ones that are unavailable, and the ones that are bad, you’re left with a few good ideas.  At this point, since there’s not problems, you could simply use the one you like the best.

Purchase

Once you’ve chosen your domain, then simply go back to the registrar (http://www.securepaynet.net/?prog_id=500694) and buy it.  Here are some things to consider.

You’ll have the option to get what’s called a “Private Registration”.  This is to protect your personal contact information from being made public in the vast domain name database known to techies and spammers as “Whois”.  All domains are listed in this database, but you can keep your email address and phone number out of it. It costs extra each year, but it’s worth it.

Also, most domain name registrars have the option to “Autorenew”.  This means that they keep your credit card info on file and ping it for payment each year.  If you’re not creeped out by the thought of your info on their secured servers, I strongly recommend doing this. Then, you won’t be surprised to find out that your domain name accidentally lapsed, and was snapped up by someone else.  This actually happened to a friend of mine.  They were nice, though, and offered to sell it back to her for only hundreds of dollars...

Following these steps will help you to establish a good, brandable, usable domain name for your website that will continue to help you get customers for years to come!



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Mark is currently employed as an Internet Business Coach.

Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, MarkHansenMusic.com and his MoBoy blog.

The Four Components of a Successful Website

There are, really, lots of things that can make or break a website.  This guru and that sage will talk, talk, talk about their particular angle and their particular strategy and charge you anywhere from $49.99 to $49,999.99 to teach it to you.  Each of these things being taught can be sifted down into four basic components: Content, Optimization, Monetization, and Promotion.

Content

This really is the core.  Everyone may say that “Content is King”, but few understand why, and there are several reasons.  The easiest reason to understand is simple:  That’s what Google looks for. Google values good content, good information, and it’s ranking calculations are set up to reward that.

Another very important reason is that it’s what people are mostly searching for.  Yes, it’s true that people are shopping online, but before they shop, they look for information.

Finally, it’s what gives your website substance. That’s kind of intangible, but it’s what makes people value your site.  It gives you authority. And that helps people when they want to buy.

Additionally, your site’s content has to be focused.  It has to have a good clear topic.  A blog that rants about politics, and then about religion, and reviews movies, and then gripes about the price of groceries might well be a good creative outlet for the author, but it’s not going to build an audience.

Optimization

Of course, if people can’t find your information, it doesn’t much matter, does it?  Your content and your pages have to be set up to contain good keywords, in the proper locations, with the right kind of interlinking.  In other words, even if you have a great hand of cards, you still have to play the game right.  With each of those things in place, your site will be easy to find, and people will come to know it as the place to go for your topic.

Monetization

That’s a newly coined word (pardon the pun) for “how to make this website pay off!”  There has to be some connection to making money, or it’s just a hobby.  There are lots of ways to do this, and they all have advantages and disadvantages.  You can sell products directly from your website, processing credit cards and fulfilling orders.  You can promote the products of other websites through an affiliate program, receiving a percentage of each sale. You can host ads on your site.  A single site can often employ many different streams of income.

Promotion

Finally, the site is ready, so now all it needs is traffic.  Good optimization will be valuable in this process, but there are more ways to make it work, too. Social networking is one way that’s both growing and practical. Paid internet advertising is now more affordable than ever, and it’s the most trackable methods of all. Site owners can be very strategic and get the most impact for their investment.

Over the course of the next few posts, I’ll be covering each of these in more detail. With this overview, however, you can either plan your upcoming website, or you can see which component needs the most work!


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Mark is currently employed as an Internet Business Coach.

Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, MarkHansenMusic.com and his MoBoy blog.

Tuesday, May 20, 2014

Net Neutrality! ...Again

When I heard the fuss about neutrality being raised up again, I thought to myself, “This issue has been around a while, hasn’t it?”  In fact, I remembered having written about it some time ago.  It turns out that was back in 2006.  I looked it up: http://sohoman.blogspot.com/2006/08/net-neutrality-and-you.html  I guess the wheels of regulation turn slowly.

Not that it’s an invalid concern.  Far from it.  It’s very important that the Internet, which has a long, tested, and sometimes sordid history of unregulated freedom, be kept free for all.

Here’s the deal:  There’s a lot of content on the ‘net, not just websites and silly blogs like this one.  There’s TV shows, and movies, and streaming music and talk, and all kinds of media and information flowing through these wires, fibers, and waves.  Much of that content is being provided by some pretty big corporations.  They feel that they should be able to have better service, with faster connections, and better stability than little mom & pop web shops or bloggers.

Others, mostly mom & pop webstore owners and bloggers, as well as a lot of folks that work on the ‘net daily, feel that the same wires, fibers and waves should carry everything.  Equally.  Neutrally.  Hence, “net neutrality”.

What they’re afraid of is that these powerful and wealthy companies will end up being able to restrict the usage of the network of their smaller competitors, or even of those that speak in ways that they don’t like. And in order to preserve that equality that has existed for so long, in order to keep it a free and open forum of ideas, they’re asking for some regulation.

Yes, you heard that right.  They’re wanting regulation, rules, in order to keep things fair and free.  Oh, the irony.

If you’re reading this, it’s very likely that you’re one of the smaller website owners.  It’s likely that you’re not a major, multinational corporation.  So, this is something that you should be concerned about.  Is it possible that they’ll end up squeezing you out of the picture?  Net Neutrality, then, becomes not so much a techie-sounding buzzword, and turns into a real-life concern.

The FCC recently presented some proposed rules changes.  These are not yet fixed, and there well be legislation that could come down as well.  It would be wise for all of us to contact our representatives and let them know how we feel.  To access your representatives, look to http://www.house.gov/ and http://www.senate.gov/



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Mark is currently employed as an Internet Business Coach.

Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, MarkHansenMusic.com and his MoBoy blog.