Wednesday, May 21, 2014

The Four Components of a Successful Website

There are, really, lots of things that can make or break a website.  This guru and that sage will talk, talk, talk about their particular angle and their particular strategy and charge you anywhere from $49.99 to $49,999.99 to teach it to you.  Each of these things being taught can be sifted down into four basic components: Content, Optimization, Monetization, and Promotion.


This really is the core.  Everyone may say that “Content is King”, but few understand why, and there are several reasons.  The easiest reason to understand is simple:  That’s what Google looks for. Google values good content, good information, and it’s ranking calculations are set up to reward that.

Another very important reason is that it’s what people are mostly searching for.  Yes, it’s true that people are shopping online, but before they shop, they look for information.

Finally, it’s what gives your website substance. That’s kind of intangible, but it’s what makes people value your site.  It gives you authority. And that helps people when they want to buy.

Additionally, your site’s content has to be focused.  It has to have a good clear topic.  A blog that rants about politics, and then about religion, and reviews movies, and then gripes about the price of groceries might well be a good creative outlet for the author, but it’s not going to build an audience.


Of course, if people can’t find your information, it doesn’t much matter, does it?  Your content and your pages have to be set up to contain good keywords, in the proper locations, with the right kind of interlinking.  In other words, even if you have a great hand of cards, you still have to play the game right.  With each of those things in place, your site will be easy to find, and people will come to know it as the place to go for your topic.


That’s a newly coined word (pardon the pun) for “how to make this website pay off!”  There has to be some connection to making money, or it’s just a hobby.  There are lots of ways to do this, and they all have advantages and disadvantages.  You can sell products directly from your website, processing credit cards and fulfilling orders.  You can promote the products of other websites through an affiliate program, receiving a percentage of each sale. You can host ads on your site.  A single site can often employ many different streams of income.


Finally, the site is ready, so now all it needs is traffic.  Good optimization will be valuable in this process, but there are more ways to make it work, too. Social networking is one way that’s both growing and practical. Paid internet advertising is now more affordable than ever, and it’s the most trackable methods of all. Site owners can be very strategic and get the most impact for their investment.

Over the course of the next few posts, I’ll be covering each of these in more detail. With this overview, however, you can either plan your upcoming website, or you can see which component needs the most work!


Mark is currently employed as an Internet Business Coach.

Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, and his MoBoy blog.

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