Wednesday, July 13, 2011

Amazon v California - sales tax on internet sales

A Staring Match for the Future of Affiliate and Internet Marketing


For many years, now, people have been talking about sales tax on Internet sales.  I’ve heard and read about it in various forms.  Scare tactic viral emails have crowded my inbox telling me to write my congressman about bills that haven’t existed yet.  Politicians have debated the need to tax internet sales.  Bla, bla, bla.

For a long time, Internet sales have handled taxes the same way that old-school mail order catalogs did.  That was that there were no sales taxes charged, unless the order originated from within the same home state as the business.  If I’m a business in Utah, and someone else in Utah orders from me, I was required to collect and pay sales tax on internet sales based on that sale to that customer.  On the other hand, if someone from New York bought from me, I didn’t have to collect New York state sales tax.

That has caused a lot of problems over the years, especially as internet business has grown.

See, sales tax is a state thing.  The money is collected by the states, and managed and spent by the states.  Each state decides how much sales tax they’re going to charge, and on what kinds of products.  Some states don’t charge any sales tax.  So, if someone from New York buys from someone in Utah, then, technically, that’s New York’s problem, not Utah’s.

A lot of states have come up with some interesting ways of taking care of this.  In theory, everyone in New York should keep track of all of their internet, mail-order, and out of state purchases, itemize that list on their state income taxes, and pay their New York state sales tax..  Most people, obviously, don’t do this.  Here in Utah, for example, the state has an option for you to just pay an estimated out-of-state sales tax, added into your state income tax form.  It’s easier and quicker than tracking all of your purchases, and it’s not exorbitant, so  most people just pay it.

However, as the internet has grown a bigger and bigger presence in the commercial world, it’s becoming a force to be dealt with.  States are seeing online sales take a bite out of their retail sales tax revenues, and want to bite back.  Several states have passed laws dealing specifically with sales tax on internet sales.

The problem for internet retailers becomes bigger and bigger with each new state law.  They have to update their shopping cart softwares and their accounting procedures to handle each new state’s tax rules and rates uniquely.  It’s becoming very problematic.

The crux of many of these new laws is that the retailer has to have a presence in the state in order for the state to force them to pay sales tax on internet sales.  The way the states are getting around this in the new laws is by declaring that affiliates, who advertise for the big sites and get commission payouts, constitute that presence.  Amazon disagrees, and rather than sink all that money into revamping their online checkout procedures and accounting processes to adapt to each state, they’ve simply pulled out of the states that are passing these laws.  Affiliates in many states, like California, Connecticut, Texas, South Carolina, and others, are finding accounts closed.

What does all this mean for internet entrepreneurs?

On an immediate level, you’ll need to pay closer attention to your state’s laws.  If you’re in a state where certain kinds and sites of affiliates are limited, you’ll need to be aware of that and choose affiliate programs that are still available, and willing to conform to your state’s sales tax on internet sales laws.

Ultimately, it’s going to force the hand of the federal government, and they’ll have to step in and set some uniform and hopefully reasonable sales tax for internet sales.  They’ll have to work out who gets the money from those taxes, however, and that battle will be hard fought.  Will it go to the home state of the buyer, the seller, the manufacturer, or the shipper of the product?  Or even  remain with the feds?

In the long run, you’ll need to pay close attention to bills being proposed in your state legislatures, about sales tax on internet sales, and make your own voice heard. Haunt your state legislature’s website.  Be aware.  Contact your representatives (state and federal) and find out what’s being debated.  Let them know how you want them to vote, and remind them that you also vote.

The next few years will be very interesting.  Be a part of it in your state.





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Mark is currently coaching internet entrepreneurs.

Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, MarkHansenMusic.com and his MoBoy blog.

Monday, June 20, 2011

Panda Eats Up Lame Content and Spits it Out!

Some more thoughts on the value of valuable content:

For a long time, one of the biggest promotional strategies of the ‘net has been to establish lots of “content-based” links by writing an article and submitting it to hundreds of article directories, each one with a link to your website.

There were several problems with this.  One was that often these “articles” were thinly-veiled sales letters.  For example, if a website was all about baby strollers, the marketer might pick a few featured items, grind out 500 words about the features of those particular strollers, title it something like, “How to shop for a baby stroller”, and off it goes to the directories.  Or, it might have a brief overview of what, in general, makes up a baby stroller, with a few keywords.  

There was little in these, or most other articles that was truly informative or inspiring. If you check the table in my last post about internet content, these articles would go in the “lame” box in the lower right.

These are web pages that end up as what some people call “flotsam and netsam”.  These are pages that are mere clutter that clog up the ‘net and make it that much harder for people to find the real information that they’re wanting.

So, last spring, Google revised their ranking algorithm in an update referred to as “Panda”.  A lot of those marketers that had relied on their copied and spun articles with linkbacks found their rankings plummeting.  Those that relied on automatically generated content pulled with searches of keywords and scraped and copied text found that their sites had disappeared from top slots in Google’s search engine results pages.

Here are just a couple of good, informative updates on the subject:


What this all boils down to is that Google is, once again, establishing content as king.  Good, useful, informative content, that is.  One by one, the quick, easy ways to magical Internet ranking and wealth are disappearing (if they ever existed in the first place), and steady, real, honest writing is winning the day.

Here are some ways to get good ranking and good traffic:
  • Write (or pay good writers to write) good content for your websites.  This is true both of blogs and of ecommerce, products-based websites.
  • Write good content for external sites, like reputable articles directories and content sites (ezinearticles.com, squidoo.com, hubpages.com).
  • Make good sensible comments on other people’s good content (in blogs or other discussion sites.  Even if the links are no-follow, it will help establish your credibility and attract directly clicking traffic.
  • Submit good content to other people’s blogs as guest posts.
  • Make a good, useful blog yourself.
  • Use social networks like twitter and facebook wisely, to draw viewers and generate real buzz.
  • In affiliate marketing, give people more content than ads, rather than the other way around.
  • Make all of your writing and content rich in good keywords that are not already flooded in the marketplace.


These are the ways to make your site the most attractive and useful to visitors, and to make it more respected and ranked by the search engines.



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Mark is currently in the curriculum Department of an internet and SEO training company.

Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, MarkHansenMusic.com and his MoBoy blog.

Thursday, May 26, 2011

Are You a Good Content Writer?

Are you a web content writer? We all have heard many times that “Content is King”.  The problem with this thought is that many people don’t get it.  These content writers flood the ‘net with garbage articles, blog posts, and comments that amount to just more flotsam and netsam.  The online equivalent of white noise.  They forget that what really reigns is GOOD content.

So, what defines content that’s good?  Is it length?  Is it the use of keywords?  Is it relevance?  All of these are factors, it’s true, but for my money, I think it really comes down to two elements:  Is it enlightening?  Is it practical?

For an article or post to be enlightening, it has to make me think about something in a new way.  It can point out something that I hadn’t considered before, or inform me of some facts or events that I’d been previously unaware.  It has to show me or teach me or inform me.

If it’s practical, then it has given me something that I can apply to my daily life in a very direct way.  It has taught me steps to help me achieve my goals, or it has shown me new tricks to make something easier.



So, I’ve graphed this out in a quadrant scale:  Along one side we can see if an article is enlightening.  Along the bottom, we can see if it’s practical.  Each space helps to score the overall quality of the content.


  • Square 1: In the lower left, we have content that is neither enlightening nor practical.  This is 90% of the sludge out there on the internet now.  It’s sales letters, and ad campaigns.  It’s vapid blogging.  It’s everywhere.  And it’s lame.
  • Square 2:  This is writing that is enlightening, but not practical.  These are philosophical musings, opinion blogs, well-thought essays.  This can be really well done, and enjoyable to read.
  • Square 3:  Here we’ll find content that is practical, but not necessarily inspiring.  How-to articles are frequently here in this section.  This kind of content frequently draws inbound links, because people like content that solves problems.
  • Square 4:  Content like this is often difficult to write.  It requires knowing your audience’s needs, and knowing how your information can best help them, both in a personal and a practical way.  It’s powerful stuff, and it draws lots of links and attention. If it’s placed right, it can go viral and draw lots of qualified traffic.  Even though you might not hit this everytime, always strive for this, the best of the best.


Compare what you write to the graph and see what you get.  In time, it'll improve your efforts as a web content writer!





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Mark also has other sites and blogs, including Mark's Black Pot - Dutch Oven Recipes, MarkHansenMusic.com and his MoBoy blog.