Thursday, July 26, 2007

How to Make Money Writing

…Content for your website…




Is there no end to the writing?

Say what you will about visuals, YouTube, and Flash, the ‘net is still a text-driven medium. We’re still looking for information, and for the most part, that means words. I once heard it say, “A picture may be worth a thousand words, but you still have to get them in the right order.”

This fact, coupled with the way that search engines access information, has led to an explosion of words. “Content, content, content” is the song web gurus are singing. As a result, a lot of sites are out looking for content, and many are willing to pay for you to create it.

Many bloggers have begun to see the value that good writing brings. Well-written articles draw viewers and links. As people come to their site, ads and affiliate links can turn clickthroughs into cash. In addition, for blogs that qualify, sites like Pay-Per-Post can actually turn product reviews and other sorts of bloggery into paying projects. Once you’ve signed up and qualified your blog, you can select writing “opportunities”. Writing up these items (with a link) can bring anywhere from $5 on up, paid by the destination site. For those that are concerned, PPP makes sure that bloggers comply with all full-disclosure rules., on the surface, looks like many other articles directories, except that the interface appears to be a little bit better designed. But, on closer inspection, in the “Marketplace” links, there are a number of topics with a price tag next to them. If you write about the topic, and your article is accepted by that particular publisher, you get paid.

Here’s some helps to get you started as a freelance writer:

  1. Write a lot

If you hated writing in High School, and you struggle with even a basic introductory paragraph for your website, maybe this isn’t the avenue for you. On the other hand, if you like to write, then the best thing for you to do is do a lot of it. Journals, blogs, poems, lists. Write anything.

Not everything you write will be incredible. It doesn’t have to be. Simply the more you write, the better you’ll get at it, and the more ideas you’ll have to draw from.

  1. Read a lot

Ever hear of GIGO? It means “Garbage In – Garbage Out”. How can anyone expect to pull great writing out of their head if they don’t put great writing into it in the first place. I don’t mean you have to dive into the classics, although it’s not a bad idea. You can read the newspapers. Read other bloggers. Harry Potter. Anything. The more you read, the better your ear for “good language” will be, and the better your writing will be.

  1. Write about something you know about

While the world is full of freelance writers who can research topics, do interviews, and compile compelling articles, it’s much better to begin with things you already understand well, especially if you feel a certain amount of energy and passion for issues in that area. Part of what you’re trying to do is to establish yourself as a known and respected name in the subject, so it works much better if you know the subject well.

  1. Write as you speak

I know some people who have a tendency to speak in very friendly ways, but then when they write, turn more formal. In some cases, formality is correct. Academic, technical, and legal writing, for example, require a certain tone to carry the proper authority. On the other hand, when you’re writin’ to the masses, then keep it real, dude…

  1. Get an editor

That doesn’t mean, however, that you should abandon effective grammar, spelling, and punctuation. One of the reasons why those rules exist is to keep things clear. It’s important to have your material read over by someone else. No matter how good you are, you will miss many of your own mistakes.

A good editor will also help you in points of style and overall presentation. I admit, for example, that I have a tendency to get wordy, and blow on and on for endless pages, it seems. An editor can have an impact and say, “This article is only supposed to be 500 words. Cut it back.” Conversely, a good editor might encourage you to split a topic into a multi-article series. In any case, having an outside eye and ear can make your work better.

  1. Find outlets

Hit the web and look for places to place your articles. Look for people that would be interested in them. Look for sites that you could write for, and offer them your services. Offer to write press releases for companies. Get creative and see who might be willing to pay for your creative skills.

  1. Write an article about internet business and submit it to eShop-Talk!

Mark is the co-director of, the search marketing consulting arm of Clickincome ( Mark also has other sites and blogs, including and his MoBoy blog.


  1. Writing press releases as an additional revenue stream is a great idea.

    But writing them, then optimizing them for the search engines, is one of the most difficult tasks anyone can face.

    As a publicity expert, I receive more questions on this topic than on any other.

    As a result, I’m offering a free email course called "89 Ways to Write Powerful Press Releases."

    I explain why we should no longer be writing press releases only for the press, but for consumers who can find the releases online, click through to our websites and enter our sales cycle, even if journalists don’t think our release is worthy of attention.

    The course includes several terrific press release samples as well as "before" and "after" makeovers.

    You can sign up for the free press release writing tutorial at

    It's a very long tutorial but please stick with it. By the time you're done, it will be like earning a master's degree in writing and distributing press releases. And you'll know more about this topic than many PR people.

  2. "and other sorts of bloggery"

    What a great word! That one made me laugh out loud. I need to start using that in my everyday speech. "I'm into myspace, flickr and assorted bloggery."

    I've found I read certain blogs because I love the terms and words they come up with and use in their posts.